Friends of StandardFact, the guys at id-iom clearly understand the huge cultural and musical importance of the great man. His drumming was second to none and he featured on numerous other artist’s albums because he was so good. Plus he dumped a wife by fax…. the man was always ahead of the curve.
The idea behind this piece is to obviously bring the genius of Phil Collins to a wider audience, but additionally the guys were using a bit of a subtle mind trickery, by using the lyric of ‘When I’m feeling blue, all I have to do, is take a look at you, then I’m not so blue’ from the classic ‘A Groovy Kind of Love’ on a blue background they are planting the blue message in peoples minds, hopefully forever.
This little piece is in Brixton so I am imagining it will have the same effect on the number of sales from that area of PC purchases in a similar way that a certain chocolate bar did to ‘In the Air Tonight’
More from our id-iom friends very soon….