So it is 58 days until the biggest show on earth comes to town, everyone is besides themselves with excitement and anticipation. Well not quite…
It should be the greatest show on Earth but the over OTT approach of LOCOG and some of the sponsors no doubt runs the risk of creating a negative feeling amongst those who actually live in the Eastend and further a field.
News of Florists being forced to take down flower arrangements which are in the shape of 5 rings, food places getting into the spirit of the games being told to remove their Olympic themed offerings and even a granny fearing prosecution for her home knitted dolls at a car boot sale.
Sponsors mean that these big events can go ahead, but should there be a little bit of humility amongst these super-sized multi-nationals? For me it is all a bit bully in the playground. Surely there is a clever marketeer out there who could maintain the benefits of sponsorship whilst not looking like the party pooper de jour?
Amazingly…. even this Olympic countdown clock has had to remove certain references…. I wonder if I might be hit with an order to remove certain words.
Can’t wait for London 2012 me….