la Moss – 20 years on

4Moss

4Moss

Twenty years of drink, drugs, style, headlines and very few interviews. Say what you will about la Moss but she is interesting if nothing else, able to seamlessly define a generation.

i-D the bible of cool for 33 years this month has Kate Moss on the cover 20 years after her first appearance, in the familiar one eye obscured look.

Shot by Daniele Duella and Iango Henzi, four different covers exploring a different side to the oft pictured model of the last 20 year, fragility, innocence and purity. Words not often used with a certain la Moss.

Kate Moss is a case study in how to build a brand with mystique and saying everything by saying nothing. The clamour to hear the thoughts of Moss is huge but she is able to work across so many brands and styles because of keeping quiet. As a wise man once said, it is better to remain silent and be thought a fool, than to speak and remove all doubt

Here are a few of the other ones from the last 20 years

Blue Moss

Blue Moss

Platinum Moss

Platinum Moss

B+W Moss

B+W Moss

 

Camo Moss

Camo Moss

 

Kate Moss

 

 

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