It is a classic, everyone owns one. It is like white Converse shoes, a good pair of denim Levi’s, Nike Air Max and getting your ear pierced when you are young. It is timeless, must happen and your kids will do it too.
I was about 9, when I spied for the first time a shoe which was better looking than the offspring of Brangelina could ever threaten to be. It was unlike any other trainer I had ever seen and I had to have them, despite my mum saying she would never spend so much money on a trainer I would ruin. It is amazing what a 9 year old can do when he puts his mind to it. I believe it took 3 weeks of badgering, offering to mow the lawn, sulking, begging and making cups of tea before it was mission accomplished.
Nike Air Huarache circa 1990 - Swoon
I think I must have re-laced them about 100 times and wore them as house shoes for weeks, such was my love for them
Now for 2012 we have the new version, subtle changes in colours and finish ensure it is as beautiful as the first time I saw it. For me it has to be the shoe version but all three on display on Hypebeast work for me.
The new Müller advert entitled Wünderfull Stuff really aims to strike the chord of nostalgia doesn’t it…. The ad starts with a grey background and everyone’s fave speaking car, Kitt from Knight Rider being harassed by a pesky traffic warden, only for Müller to save the day. Hooray!
I am not going to go through all the details because frankly I could be here all day, but will say it seems that every cartoon character suggested in the ‘thought-shower’ was included in the final cut. Then slowly but surely everything is turned happy as all our childhood faves join the advertising party, but it does not stop there, the ‘masterpiece’ is set to music which I am sure was taken from Pirates of the Caribbean, I’d have preferred something from Hook. I am probably being harsh because they did not use any of the Thundercats which I think is a travesty.
So back to the nostalgia…. Well one thing I would like to say is that Müller did not really play a big role in my childhood, nor that of my friends and therefore the nostalgic theme of the ad seems a little strange. Now if it had of been a Sodastream, my lucky neighbour had one and I was jealous. Wham bars, they were the ultimate in tooth rotting treats, I ate many. Coco-Pops were a staple part of my breakfasts through until uni. A summer walk home was not complete without at least three Mr Freeze ice-pops and every lunchtime at school would be started and usually finished with Space Raider crisps.
The Wünderfull Stuff campaign kicked off with a super expensive ad slot during the X Factor on the weekend and is a part of a cool £30million integrated campaign, they have a Facebook page which has 17,000 likes so far but not too much content, plus billboards in prominent spots as well as slots on major releases in the cinema….maybe there will even be the chance to get some stuffed toys.