What does a company that practices law everything from banking to copyright to IT to real estate have to do with creative imagery? Well they put up the £££ to sponsor a photographic portrait prize that serves to exhibit your casual amateur snapper with the best and most lauded in the business. Therefore even the most anti brand luddites must admit that their cash money has a purpose.
Sponsorship is a good thing when done to bring otherwise lost arts and areas of interest back to the masses. For one it is only £2 to go and see Taylor Wessing at the National Portrait Gallery.
Anyway on to the entries.
Mo Farrah by Mate Peters
Sixty portraits have made the shortlist from over 5000 entries taken on everything from a mobile phone through to digi and on to old school film, a veritable aesthetic eye wank. There are award winning artists shooting Olympic champions, there are absolute novices snapping their family, there are the fringes of society pictured and a heroic photographer who lost multiple limbs shooting in an area of conflict.
If you are not an official Olympic sponsor then you are pretty much not invited to the party. Sponsors have paid millions to be the official fast food, soft drink, credit card etc etc etc.
So If you are going to do it then you have to be brash, up front and above all a little clever.
Nike have branded up some of the top athletes feet, which is a standard tactic. Nike wanted something more disruptive in the Eastend, so they went huge with thew biggest Nike kick SF has ever seen. Nike owns Team USA basketball and the Nike Hyperdunk+ worn by some of the biggest basketball players at the games can clearly be see on Old Street opposite Mother Bar
Another clever ploy has been by the earphone manufacturer, Beats by Dre have visited Olympic team hotels, setting up a room and inviting competitors to pick a pair of their liking. So the fact you have seen Olympic hero Michael Phelps amongst. They have had to pay nothing for this brilliant awareness, being shown on TV channels across the globe and in countless photographs. Making Beats by Dre earphones the official unofficial earphones of London 2012
I can’t hear you….
We have bemoaned the way sponsors have acted in such a overbearing fashion, so it is nice to see some creative tactics employed. Though without these sponsors spunking millions then we would not have the games. Double edged sword
I have said before that not everyone in London and especially the Eastend is over the moon about this thing called the Olympics. Some are dead against it. I was one who was nonplussed but after some campaigning by my good friend I started to feel the excitement. I am even going to the games… I am a guest of a rather large brand…. but I fear the tickets are for women’s beach volleyball… nothing could be more inappropriate for my goodself.
Another reason for liking the idea of the Olympics is the rise of streetart based on the biggest event to hit these shores in anyone’s living memory. Here is another cute and curt piece.
So it is 58 days until the biggest show on earth comes to town, everyone is besides themselves with excitement and anticipation. Well not quite…
nOlympic pigeon shitting on rings
It should be the greatest show on Earth but the over OTT approach of LOCOG and some of the sponsors no doubt runs the risk of creating a negative feeling amongst those who actually live in the Eastend and further a field.
News of Florists being forced to take down flower arrangements which are in the shape of 5 rings, food places getting into the spirit of the games being told to remove their Olympic themed offerings and even a granny fearing prosecution for her home knitted dolls at a car boot sale.
Olympic Jerk… how apt
Sponsors mean that these big events can go ahead, but should there be a little bit of humility amongst these super-sized multi-nationals? For me it is all a bit bully in the playground. Surely there is a clever marketeer out there who could maintain the benefits of sponsorship whilst not looking like the party pooper de jour?
Amazingly…. even this Olympic countdown clock has had to remove certain references…. I wonder if I might be hit with an order to remove certain words.
Mr Toof gets around London but he makes sure he keeps it interesting, it is not just simple walls or shop shutters. This guy doesn’t mind going up high to put his mark on the LDN skyline, he doesn’t mind getting in a boat too and he likes to go out and about finding some rather obscure parts of the city.
Big Toof... tiny mouth
I think Sweet Toof is thinking to the future, the Olympics are a few months away and his will be the most visible art in London, it also sticks in the mind the big pink lips and huge gnashers meaning that people will be able to chart it across their journey to Stratford.
Even the tag is intricate
Expect to see another guerilla stunt like he did with the Metro last year…
It has been ages since I saw our old friend Sweet Toof. He is pretty damn prolific as we have already figured out and Sweet has been beating a path to that white elephant in the Eastend room otherwise known as the Olympic Stadium.
If you take a mosey down from Victoria Park towards the stadium there are a few examples of his work plus a couple which have been started and not finished. The route to the Olympics is a pretty rich place to graf right now, so many open spaces and it will be the perfect place to showcase his wares to a huge amount of people throughout the summer.
On thing that did strike me though is while they are making some of it look nice for all those tourists… some of it looks rather dilapidated, and I don’t mean shabby chic either
I have not ranted about the Olympics for a while, because I have been in a good mood, too busy with work and generally not thinking about the hideous chocolate teapot of an event that will be the Olympics.
thoroughly nice chap?
Tomorrow sees a tube strike, orchestrated by that donut gobbling bastard Bob ‘principles’ Crow, so what will happen if he decides he wants a lay in when the biggest show on earth rolls in to town. The sheer weight of numbers when everything is ‘fine’ means every form of public transport begins to feel like a Thai jail cell in the midst of summer. Imagine if we have no tubes and it is down to our guests from around the world to cram on to buses, share black cabs or god forbid even walk.
There's more room in Jo Brand's underwear
I have a bike so this is going to be yet another interesting / amusing part to watch unravel. What do you reckon Boris?
In a series of blog posts I will be ranting about just why the
Olympics in London is going to annoy me and the potential pitfalls
The city I call home London is one of the oldest about, made before people
thought about needing to fit f-off great big buses and HGVs on the roads, the
streets were built for horse and cart and therefore the houses were not spaced
too far apart and them over the road were pretty darn close too.
Neeeeaaaa room on the roads
With the Olympics coming, there is clearly a need to get the
athletes to the venue as quickly as possible with as little stress as possible
to ensure they can perform to their best, but sponsors
and VIPs you should get on the bus, the tube, the train, your bike or walk your over
nourished asses to the venues. I can only imagine what the traffic is going to
be like next year. They are being encouraged to do so but I can not imagine
this will happen
The Yanks are coming
As a resident of East London, as a tax payer paying for this
bloody shit shower and as someone who loves summer in London, this is only
going to annoy me. What is annoying me even more is that there will be a record £200
fine for cyclists in these lanes… erm are we not trying to make London
more cycle friendly. I say we put on a massive cycle protest, The St. Pauls lot
seem to have got the media attention they wanted for their cause