(Fashion + Art) x Charity = Sales + Feel Good Factor

How do brands communicate with their target consumer in a cool and relevant way? Well it has to be music, preferably new music. Or it has to be art, preferably Street or Graf. How about fashion, maybe through sport. All of these are tried and tested or some might say a little staid

To get cut through in an ever more suspicious and marketing savvy world, adding a touch of ‘Charidy’ is the perfect way to gain cut through with media sick and tired of PR jobs and consumers who want to have something cool whilst feeling all warm and fuzzy inside

Arty shoes

US based shoemakers Bucketfeet have created a fashionable product in a simple plimsoll with the art work of global artists then added a dash of feel good by donating 5% from each sale to partner charities, kid’s charities, kid’s charities that enable art, music and sport. Ta-daaaa Bucketfeet you are smashing it, all bases pretty much covered.

Consumers are also attracted to the idea of having a piece of artwork rather than a mass produced piece of design, getting artists involved who’s primary concern is all about the art, adds an additional level of attractiveness for me

I’ll challenge anyone to manage to make Crocs look anything like shoes for twats though….

This is id-iom

True say

Friends of StandardFact, top boys and great artists. I have one of their pieces hanging in my WC. I give you id-iom. en-joy

Do-you-doodle-do-you?

I am a serial doodler, always have been, at school my books were covered in weird interpretations of cartoon characters like Bart Simpson or Mickey Mouse smoking ‘jazz fags’ or of my own versions of trainers and baseball caps, every now and again just random scribbles with bits coloured in, then there was the period of time practising my signature as if I might have to sign my autograph for screaming fans.

To doodle or not to doodle...

At school teachers were never a fan as they assumed it meant you were not listening, which back then was possibly a little bit true if it was Mrs. Highton in R.E.

Sunni Brown is a big fan of the doodle and had this to say in her TED talk recently. Sunni is a smart cookie and if she says it is ok for me to doodle ridiculous nothing-ness to order my thoughts and bring out a better solution, then it is good enough for me

In the working world I doodle, especially during creative sessions as it helps me build on ideas and thoughts, add to other peoples comments and also keep a track on an idea whilst other people are speaking, sometimes it helps me illustrate what I am thinking

Saying that I do think that it can be a slightly different situation when you are taking a brief or in a client meeting, in which case it does look like you are thinking about what you are going to do on the weekend when you get away from said client and the attempts to raise awareness around a biscuit which has all the taste and nutritional value of a dinner party at Pete Doherty’s

It’s a tie

Fix-Up-Look-Smart Avenue SE8

Deptford might be a little rough around the edges but this is the most dapper building I have seen south of the river bar Greenwich Maritime….

Hope on the boards

Boarded Hope

Living in a big city you can find art in all manner of places, some pieces are amazing, some confusing, some basic just tagging and some generic as…

I spotted this off Kingsland Rd on a block of flats, about 80% are empty and boarded up whilst the rest look pretty depressing. One flat had this painted on it, it is a young girl sewing whilst birds are flocking to her…