SF is not really sure how to feel about Nike bringing back every classic trainer they have ever made with a remix. They did it with Huarache and we were over the moon because it is officially, statistically, unanimously agreed as it is the greatest shoe ever created. The Air Max has seen a big comeback in recent times and now it is available in every colour you could ever imagine.
Now it is the turn of the Pegasus. A classic old skool trainer, you probably owned one growing up and you probably liked it’s simplicity and style, it was never going to be an Air Max or a Huarache but it was that nice everyday shoe like a Waffle or a Cortez. Three styles have grabbed the attention at SF. Vidie this droogs
The Pegasus 83/30 Team Red / Atomic Red = Massive Hit
Nice ass too
Pegasus 83/30 Blue Hero / Flash Lime = Still a hit but less so
More Daft Punk teasers, this time a short sharp piece directed by long term Kanye collaborator Nabil Elderkin. The rather dreams clip is yet another example of how DP are releasing and hyping their new album through small, short, punchy soundbites and visualclips, creating just the right amount of expectation and buzz before unleashing the next stage.
Elderkin is clearly a talented guy (well he worked with the bat-bollock-crazy-shy-as-a-kid-with-ADD-on-a-sugar-rush-legend we know as Kanye) as well as Nas & Damien Marley and Seal and brands like Coca-Cola, Nike, Adidas and Oxfam
SF is looking forward to seeing the full film…. and the next release technique from our Gallic robots
It is a classic, everyone owns one. It is like white Converse shoes, a good pair of denim Levi’s, Nike Air Max and getting your ear pierced when you are young. It is timeless, must happen and your kids will do it too.
If you are not an official Olympic sponsor then you are pretty much not invited to the party. Sponsors have paid millions to be the official fast food, soft drink, credit card etc etc etc.
So If you are going to do it then you have to be brash, up front and above all a little clever.
Nike have branded up some of the top athletes feet, which is a standard tactic. Nike wanted something more disruptive in the Eastend, so they went huge with thew biggest Nike kick SF has ever seen. Nike owns Team USA basketball and the Nike Hyperdunk+ worn by some of the biggest basketball players at the games can clearly be see on Old Street opposite Mother Bar
Another clever ploy has been by the earphone manufacturer, Beats by Dre have visited Olympic team hotels, setting up a room and inviting competitors to pick a pair of their liking. So the fact you have seen Olympic hero Michael Phelps amongst. They have had to pay nothing for this brilliant awareness, being shown on TV channels across the globe and in countless photographs. Making Beats by Dre earphones the official unofficial earphones of London 2012
I can’t hear you….
We have bemoaned the way sponsors have acted in such a overbearing fashion, so it is nice to see some creative tactics employed. Though without these sponsors spunking millions then we would not have the games. Double edged sword
First real trainers I owned, the first ones I remember feeling proud of, the first ones that I went to bed wearing, the ones I spent hours before bedtime lacing, re-lacing and then then finally deciding on a look I liked, they were Nike. I dabbled with Reebok, the Hexalite were a nice shoe, Pump looked great too. I tried out the 3 stripes with Adidas Samba amongst others but it never really stuck. Then there was some time with Puma, I even had the Discs which were an awfully designed shoe. I had Champion suede basketball boots in red and turquise, I had the Hi-Tec tennis shoes when I was being ironic, Dunlop Greenflash while being a student, I have done the Vans skate shoes amongst other attempts to pretend I was a skater. Then there was the time of just wearing plain plimpsols, minimal indie uniform as it was and is.
Today, one brand has remained King and Queen of my footwear. Nike has remained numero uno. Here are a few of the current faves.
The re-imagined classic
Nike Air Huarache 2012
The limited edition
Nike Air Force NY
The urban classic
Nike Air Max 1 – 2009
The B-ball don
Nike Air Fly Top – 2010
Still bust out the plimpsols but always have a Nike in reserve
No trip to NYC would be compete without a Red Velvet, I’d wager that a lil cupcake is far better for the waistline than a burger, chips, pizza or some rotten kebab.
What is the pin code for cake?
Sprinkles Cupcakes have already introduced a 24hr cupcake vending machine in La La Land but I’d sooner go to NYC and they are soon to start popping up there too. The idea of a vended life is not a new one of course, crisps, T-shirts , Nike footballs and even Coke got in on the act and vended ‘Happiness’
Cupcakes are very en vogue at the moment and they are darn tasty, how long until we something similar in Soho or even Shoreditch, I give it roughly 3 weeks.
I might have mentioned I work in marketing, for my sins…. As a marketeer I am acutely aware of the power of a brand, the imagery, the iconography, the messaging and how much is spent on a brand.
From childhood we begin to recognise brands and we know what we like and don’t like. For instance as a kid I would only eat Kellogg’s cereal and never own brand, I have always been a Coca-Cola guy and not Pepsi, Nike was always my trainer and shell suit of choice and anyone who’s dad drove a skoda was clearly a pikey.
This video shows the brands recognised in our world today… by a 5 year old. Ahhhhhh!
No surprise that Apple gets a name check, I think even a blind dog would recognise Apple
I may have said I was bored with QR codes but…. here is another use for QR codes – Creating a FB style comments wall that users can add to. Could be great for Secret gigs / events to send people to venues or as a tool to share information about an area. Citizen Tourism