Nike Air Pegasus – Blast from the past…. again

SF is not really sure how to feel about Nike bringing back every classic trainer they have ever made with a remix. They did it with Huarache and we were over the moon because it is officially, statistically, unanimously agreed as it is the greatest shoe ever created. The Air Max has seen a big comeback in recent times and now it is available in every colour you could ever imagine. 

Now it is the turn of the Pegasus. A classic old skool trainer, you probably owned one growing up and you probably liked it’s simplicity and style, it was never going to be an Air Max or a Huarache but it was that nice everyday shoe like a Waffle or a Cortez. Three styles have grabbed the attention at SF. Vidie this droogs

The Pegasus 83/30 Team Red / Atomic Red = Massive Hit

Colour combo

Colour combo

Nice ass too

Nice ass too

Pegasus 83/30 Blue Hero / Flash Lime = Still a hit but less so

Lumi

Lumi

Pegasus + 30 Flash Lime = Hit…. for someone else

Peachy

Peachy

Possible purchase decision imminent 

 

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Nike – some hits and misses from the world favourite kicks co.

Nike, the king of trainers in the humble SF opinion, obvs Adidas gets a honourable mention.

HIT – Simple, classic, fit

Nike Air Maxim - APC x Nike 2013

Nike Air Maxim – APC x Nike 2013

APC high top

APC high top

HIT….. just. It has fluro soles

Nike Air May 90 EM Fluro Grey

Nike Air May 90 EM Fluro Grey

MISS – WTF? This time you just got it wrong your Airness

Nike Jordan XX8 Black / Bright Citrus Cool-Grey Deep Royal

Nike Jordan XX8 Black / Bright Citrus Cool-Grey Deep Royal

Why would you?

Why would you?JUSR

THE JURY IS OUT – ?!?!?!

Nike Air Jordan 8 Retro Black / Bright Citrus-Cool Grey Deep Royal

Nike Air Jordan 8 Retro Black / Bright Citrus-Cool Grey Deep Royal

HIT – A classic with summer colour

Nike Air Max 1 Purple Suede

Nike Air Max 1 Purple Suede

HIT – The top draw, number one, tennis style, velcro summer kick.

8FIVE2SHOP x Nike SB Stefan Janoski

8FIVE2SHOP x Nike SB Stefan Janoski

All spotted on HypeBeast

 

Daft Punk – another teaser

More Daft Punk teasers, this time a short sharp piece directed by long term Kanye collaborator Nabil Elderkin. The rather dreams clip is yet another example of how DP are releasing and hyping their new album through small, short, punchy soundbites and visualclips, creating just the right amount of expectation and buzz before unleashing the next stage.

Elderkin is clearly a talented guy (well he worked with the bat-bollock-crazy-shy-as-a-kid-with-ADD-on-a-sugar-rush-legend we know as Kanye) as well as Nas & Damien Marley and Seal and brands like Coca-Cola, Nike, Adidas and Oxfam

SF is looking forward to seeing the full film…. and the next release technique from our Gallic robots 

Watch this – The Classic Casio Digital

It is a classic, everyone owns one. It is like white Converse shoes, a good pair of denim Levi’s, Nike Air Max and getting your ear pierced when you are young. It is timeless, must happen and your kids will do it too.

The original

The original

Colours a plenty, authentic? Maybe not

Yellow digi Casio

Yellow digi Casio

White digi Casio

White digi Casio

Red digi Casio

Red digi Casio

Pink digi Casio

Pink digi Casio

Purple digi Casio

Purple digi Casio

Brown digi Casio

Brown digi Casio

Dark blue digi Casio

Dark blue digi Casio

Orange digi Casio

Orange digi Casio

Gold digi Casio

Gold digi Casio

 

CASIO. That is all

Nike Hyperdunk+ Old Street stunt and Beats By Dre seeding

If you are not an official Olympic sponsor then you are pretty much not invited to the party. Sponsors have paid millions to be the official fast food, soft drink, credit card etc etc etc.

So If you are going to do it then you have to be brash, up front and above all a little clever.

Nike have branded up some of the top athletes feet, which is a standard tactic. Nike wanted something more disruptive in the Eastend, so they went huge with thew biggest Nike kick SF has ever seen. Nike owns Team USA basketball and the Nike Hyperdunk+ worn by some of the biggest basketball players at the games can clearly be see on Old Street opposite Mother Bar

Another clever ploy has been by the earphone manufacturer, Beats by Dre have visited Olympic team hotels, setting up a room and inviting competitors to pick a pair of their liking. So the fact you have seen Olympic hero Michael Phelps amongst. They have had to pay nothing for this brilliant awareness, being shown on TV channels across the globe and in countless photographs. Making Beats by Dre earphones the official unofficial earphones of London 2012

I can’t hear you….

Chinears

We have bemoaned the way sponsors have acted in such a overbearing fashion, so it is nice to see some creative tactics employed. Though without these sponsors spunking millions then we would not have the games. Double edged sword

Nike – Urban icon from first to now

First real trainers I owned, the first ones I remember feeling proud of, the first ones that I went to bed wearing, the ones I spent hours before bedtime lacing, re-lacing and then then finally deciding on a look I liked, they were Nike. I dabbled with Reebok, the Hexalite were a nice shoe, Pump looked great too. I tried out the 3 stripes with Adidas Samba amongst others but it never really stuck. Then there was some time with Puma, I even had the Discs which were an awfully designed shoe. I had Champion suede basketball boots in red and turquise, I had the Hi-Tec tennis shoes when I was being ironic, Dunlop Greenflash while being a student, I have done the Vans skate shoes amongst other attempts to pretend I was a skater. Then there was the time of just wearing plain plimpsols, minimal indie uniform as it was and is.

Today, one brand has remained King and Queen of my footwear. Nike has remained numero uno. Here are a few of the current faves.

The re-imagined classic

Nike Air Huarache 2012

The limited edition

Nike Air Force NY

The urban classic

Nike Air Max 1 – 2009

The B-ball don

Nike Air Fly Top – 2010

Still bust out the plimpsols but always have a Nike in reserve

24hr Cupcakes – Now that is what I am talking about

No trip to NYC would be compete without a Red Velvet, I’d wager that a lil cupcake is far better for the waistline than a burger, chips, pizza or some rotten kebab.

What is the pin code for cake?

Sprinkles Cupcakes have already introduced a 24hr cupcake vending machine in La La Land but I’d sooner go to NYC and they are soon to start popping up there too. The idea of a vended life is not a new one of course, crisps, T-shirts , Nike footballs and even Coke got in on the act and vended ‘Happiness

Cupcakes are very en vogue at the moment and they are darn tasty, how long until we something similar in Soho or even Shoreditch, I give it roughly 3 weeks.

Patrick Cox are you listening?

Branded from Childhood

I might have mentioned I work in marketing, for my sins…. As a marketeer I am acutely aware of the power of a brand, the imagery, the iconography, the messaging and how much is spent on a brand.

From childhood we begin to recognise brands and we know what we like and don’t like. For instance as a kid I would only eat Kellogg’s cereal and never own brand, I have always been a Coca-Cola guy and not Pepsi, Nike was always my trainer and shell suit of choice and anyone who’s dad drove a skoda was clearly a pikey.

This video shows the brands recognised in our world today… by a 5 year old. Ahhhhhh!

No surprise that Apple gets a name check, I think even a blind dog would recognise Apple

 

Things ive seen……

I may have said I was bored with QR codes but…. here is another use for QR codes – Creating a FB style comments wall that users can add to. Could be great for Secret gigs / events to send people to venues or as a tool to share information about an area. Citizen Tourism

http://www.springwise.com/lifestyle_leisure/qr-code-stickers-turn-real-world-objects-digital-conversations/

dems ugly but dems lets y'al go on that there web thingy

The future is here, see for yourself. The glasses that allow you to see virtual content, go online and even play video games. Will also result in numerous people walking into walls, under buses etc…

http://www.trendhunter.com/trends/lumus-glasses

Hockney using iPad to create and display his art – discussing how his world and the way he creates art has changed with technology and how he is never without his iPad

http://www.psfk.com/2012/01/david-hockney-ipad-paint.html

Suck my Air Max

As a bit of a trainer freak, this was interesting. The iconic Nike Air Max re-imagined in a variety of ways

http://www.behance.net/gallery/Nike-Air-Max-AF1/2858633